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Jump up ^ ryan, D (2014). Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation. Kogan Page. ISBN 9780749471026.
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When writing this guide, we reached out to the marketer community to collect case studies and learnings about creative marketing strategies. Most of these examples are included throughout the guide, but some didn’t quite fit. So we included those loose ends here, from the perspective of four awesome marketers. What better way to wrap up this guide than with you, our community?
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AdSense is sort of the reverse of the display network. Rather than spending money to display ads on Google, AdSense allows publishers (sites) to make money by displaying ads on their sites.
Jump up ^ Kates, Matthew (17 April 2013), Making digital and traditional marketing work together, Econsultancy, archived from the original on 25 November 2013
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