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We get your website in front of the right people. 087 – The Art and Science of Conversion Optimization with Justin Christianson Game advertising - In-Game advertising is defined as "inclusion of products or brands within a digital game."[49] The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in their advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements, game involvement, product involvement, flow or entertainment. The attitude towards the advertising also takes into account not only the message shown but also the attitude towards the game. Dependent of how enjoyable the game is will determine how the brand is perceived, meaning if the game isn’t very enjoyable the consumer may subconsciously have a negative attitude towards the brand/product being advertised. In terms of Integrated Marketing Communication "integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm"[49] is an important as it results in a more clarity about the brand/product and creates a larger overall effect. samson says: Signing up is easy, fast and FREE! DESIGN MATTERS Set up a website to act as a landing page   Website URL WEB DESIGN Final Thoughts on How to Make Money Online WordPress Hosting Chapter 6 Build Audience Connections 10 BRILLIANT RESPONSES TO THE CUSTOMER WHO IS 'JUST LOOKING' Tools & Calculators June 12, 2018 at 11:31 pm When you use SEO with content marketing, it can take you farther, longer. 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