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In 2014, he grew his own list from 0 subscribers to over 10,000. By now, he has more than doubled that number. Maryalene LaPonsie | May 17, 2018 Email marketing has evolved over time, but it continues to be one of the efforts that yields the highest ROI for online marketing. Ebooks take a lot of time, research and energy to write, whereas you can’t sell them for very much. If your end goal is to be a published author then online self-publishing is a wonderful way to make that happen, but if you’re hoping to be profitable, ebooks aren’t always the best bet.  Sometimes in marketing, you need to pay to play. The One Thing You Need to Do to Build a Top Content Marketing Strategy Crawl errors can be anything from a 404 error (broken link) to duplicate content. And all of these issues can plague your website with: Look at your expenses and then rank them in order of importance to you. 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