Rich Schefren hammers home the concept of Customer Value in his Business Growth System. He really needed to get this principle right because long before he was an Internet business guru, he had physical real world businesses (an hypnosis company and a boutique fashion store in Manhattan, New York). Yusuf Hassan says: 47 Good luck and be happy in your dharma Which means… Payment method: PayPal 5k Followers ENG Stuart Atkins Business wasn't going very well. I had a few clients, and I decided I needed some help, so I signed up for SEOBook. There was a feedback forum, so I posted my super-awful website for Nifty Marketing. I didn't even own the domain at the time. (I had TheNiftyWay.com, and it wasn't until later—by some good grace of the heavens—that the person who owned NiftyMarketing.com let it go, and I bought it for $7.99 with a GoDaddy code.) When I posted my site on SEOBook, I got brutal feedback. People told me it sucked. But someone in the forum said something that changed my life forever.